Blair at Curran & Co approached us about helping him with some pages on his site that we’re broken. Not only that, Blair felt that the website didn’t reflect any personality of his business. It felt too corporate and boring, which is far from how he does business, so Aria was tasked with giving the site some personality and giving a face to the business while improving usability.
After our conversation we recommended Blair to sign up for a Website Healthcheck, so that we could plan out exactly how to implement the new changes.
We split it up into two phases:
– Phase one: Fix the broken pages and elements
– Phase two: Bring personality into the site and improve usability.
Blair is the face of Curran & Co, so getting his users familiar with him from the first instance was important to us.
Blair had some great images of himself and of the office, yet was using a lot of stock imagery throughout his site.
It is amazing what simple changes can do like creating more Call to Action buttons on every page and adding a slight border radius to the images to give it a softer feeling creates a more friendly tone.
We also gave the site a more consistent feel with it’s internal headers, the site now feels cohesive and users can be clear about where they are on the site.